標題: | Effects of price promotions on potential consumers of high-speed rail |
作者: | Kuo, Yi-Wen Hsieh, Cheng-Hsien Feng, Cheng-Min Yeh, Wen-Ya 運輸與物流管理系 註:原交通所+運管所 Department of Transportation and Logistics Management |
關鍵字: | service quality;price promotions;high-speed rail;mixed logit model;Taiwan |
公開日期: | 1-十二月-2013 |
摘要: | Effects of price promotions for high-speed rail (HSR) on the choice behaviours of potential consumers are analysed for public transit marketing purposes. A questionnaire survey, with 300 valid samples collected from private vehicle drivers with long-distance trips through freeways, is conducted. Factor analysis is employed to determine the constructs of service quality, while a discrete choice model considering individual heterogeneity, namely a mixed logit model, with stated preference is utilised to explore the diversion of passengers from private vehicle drivers due to price promotions. Analytical results reveal that service qualities, socio-economic characteristics and price promotions significantly affect choice behaviours. Finally, some strategies are developed from these analytical results to help a HSR operator increase its market share. |
URI: | http://dx.doi.org/10.1080/03081060.2013.851508 http://hdl.handle.net/11536/23248 |
ISSN: | 0308-1060 |
DOI: | 10.1080/03081060.2013.851508 |
期刊: | TRANSPORTATION PLANNING AND TECHNOLOGY |
Volume: | 36 |
Issue: | 8 |
起始頁: | 722 |
結束頁: | 738 |
顯示於類別: | 期刊論文 |