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dc.contributor.author鄭家宜en_US
dc.date.accessioned2014-12-11T04:47:45Z-
dc.date.available2014-12-11T04:47:45Z-
dc.date.issued2011-01-09en_US
dc.identifier.urihttp://castnet.nctu.edu.tw/castnet/article/377?issueID=16en_US
dc.identifier.urihttp://hdl.handle.net/11536/33311-
dc.description.abstract現今的聖誕節已經不是原本的那個「聖誕」了,除了商家為促進消費者購物所做的炒作,還有許多企業利用人人都喜歡的聖誕節趁機包裝了自己的形象,在民眾的照片中更留下了「最深刻」的印象。也或許是歡樂溫馨聖誕節產生的愉悅心情起了作用,民眾對平常不甚喜愛看到的廣告和Logo也都不排斥,反而產生了好感。聖誕節能刺激消費,但是「聖誕節」竟然也被消費了。zh_TW
dc.language.isozh_TWzh_TW
dc.subject文化現象zh_TW
dc.title消費性聖誕節zh_TW
dc.citation.issue喀報第九十八期en_US
dc.contributor.departmentDepartment of Communication and Technologyen_US
dc.contributor.department傳播與科技學系zh_TW
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