中國農超對接政策下第三方服務公司主要服務項目研究

Abstract

中國政府從2008年開始推動農超對接政策，選定規模較大的連鎖超市/賣場進行試運行，要求這些超市/賣場必須直接向農產基地進行農產品採購，以達到減少農產品流通環節、降低農產品流通成本、保障城鄉居民消費安全、增加農民收入以及促進農村建設。 農超對接政策己試運行2年有餘，超市/賣場與農民專業合作社間仍然存在許多問題，本研究主要探討若藉由第三方公司來解決這些問題，第三方公司主要應該服務那些項目。

Since December 2008, China government has been promoting the “Connecting agriculture with supermarkets” policy. This policy requests that pilot supermarkets must purchase their agricultural products directly from the origin in order to reduce intermediate trader, reduce agricultural products transaction costs, ensure food security, increase farmer's income, and accelerate rural development. After two years since the policy being put in practice, many issues still exist in the supermarket-origin cooprations. This study aims to probe into the issues and what kind of solutions a 3rd party service provider can deliver.