台灣綠能產業的全球化之關鍵因素研究 - 以台灣”D”公司為例

Abstract

在全球氣候變遷與節能減碳趨勢中, 綠能將是下一個明星產業, 台灣企業應如何善用此契機, 全力發展利基能源產業, 快速嵌入全球分工佈局, 開創台灣綠能產業發展的新領域。本研究藉由個案公司在綠色能源效應熱潮下, 所作的全球化經營與策略佈局分析, 利用PEST國際投資分析法與專家德菲法, 辨別個案其全球化之關鍵因素。由產業趨勢至個案公司全球化經營之策略佈局優勢, 探討並歸納未來發展建議。

本研究藉由企業進行國際投資及規劃分析之論點探討台灣綠能產業全球化策略之關鍵, 界定政治, 經濟, 法律, 社會文化, 技術環境與基礎建設及天然資源六大構面為主要架構, 依據國際投資環境的特性及現況設計多重的衡量構面指標之問卷調查, 再透過訪談台灣企業的資深高階主管, 取得初級資料, 然後參考收集之次級資料, 對結果加以深入分析與研判。

由研究結論得知, 全球化主要關鍵要素集中於政治, 法律與技術環境。個案公司著重在綠能技術開發, 零組件商策略聯盟及全球策略佈局。2006年起, 隨著油價狂飆, 個案公司成為台灣集團類股中, 最”綠” 的股票, 徹底實現”綠色能賺錢”的綠色新政, 可以作為台灣企業在綠能產業全球化的經營及策略佈局的參考標竿。

In the trend of global climate changing, reducing the carbon generation and energy saving, “Green Energy” will be the next star of future industry. It is very much important for Taiwan enterprises to catch up the chance to develop the niche market of energy industry, implement the globalization corporations and create the new field for Taiwan green energy industry. This research takes this trend of the DELTA company with the green energy effect, it makes the globalization and strategic management planning, and using the PEST and the Delphi Method to recognize the key factors for the globalization management. With the analysis of the industry trend and the globalization advantages of the case company, this research concludes with suggestion for future development.

With the view of enterprise undergoing international investments and planning, the research studies the key globalization strategies for Taiwan green energy industry. By defining six major factors, Political, Economic, Law, Social culture, Technologic environment, infrastructures and natural resources, the inquisition questionnaire is designed according to the industry characteristic and the current conditions. Through interview of the senior and experienced top executives in the Taiwan enterprises and reference to the data of collection, the research finds some conclusions.

Based on the studies, the top 3 key factors for globalization are Policy, Law and Technologic environment. The case company emphasizes the green technology development, strategic alliance with key components suppliers and globalization planning. Fossil fuels pricing up since 2006, the case company has become the best green group in the Taiwan stock market. To strictly execute the new policy of “ Green is Money”, it can be the standard reference for Taiwan enterprises to make the globalization and strategic planning in “Green Energy Industry and Business”.