Full metadata record
DC FieldValueLanguage
dc.contributor.author翁千媖en_US
dc.contributor.authorWeng, Chien-Yingen_US
dc.contributor.author丁承en_US
dc.contributor.authorDing, Cherng G.en_US
dc.date.accessioned2014-12-12T01:32:07Z-
dc.date.available2014-12-12T01:32:07Z-
dc.date.issued2008en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079637518en_US
dc.identifier.urihttp://hdl.handle.net/11536/43044-
dc.description.abstract自2005 Martin Linstorm 主持大型感官體驗研究後,感官對美好體驗的影響一時成為顯學。然而,探討其中介變數的文獻卻很少或是莫衷一是。本研究期以消費者利益統合歸納大部份過去文獻五感對美好體驗的中介變數,並且提供管理者在制定感官體驗行銷定位時一個參考的依據。本研究在大陸北京十家星巴克共取得498份有效問卷,實證結果支持五感透過三種消費者利益(功能性利益、感性利益、自我表現利益)對美好體驗產生正面影響。本研究亦依據研究結果給與星巴克與管理者感官體驗定位之建議。zh_TW
dc.description.abstractSince the Five-Sense Study held by Martin Linstorm on 2005, the relationship between Senses and Great Experiences has become a popular research topic. However, there’s only limited amount of studies or even none on the mediator related fields. This study is to apply the theory of Consumer Benefits and generalize the findings around mediators of Five-Sense/Great Experience from previous studies, also to provide a basis of reference for marketers on Sensual Experiencing Marketing positioning strategies. Researcher of this study collected 498 valid questionnaires from 10 Starbucks stores in Beijing China. The result supports the assumption that Five-Sense would generate positive influences on Great Experience via 3 consumer benefits (Functional Benefit, Emotional Benefit and Self-Expressive Benefit). This study also provides Starbucks Corporate and Management the Sensual Experiencing Marketing positioning strategies based on the research results.en_US
dc.language.isozh_TWen_US
dc.subject五感zh_TW
dc.subject感官體驗zh_TW
dc.subject消費利益zh_TW
dc.subject美好體驗zh_TW
dc.subject五感體驗zh_TW
dc.subject功能性利益zh_TW
dc.subject感性利益zh_TW
dc.subject自我表現利意zh_TW
dc.subject象徵性利益zh_TW
dc.subjectConsumer befinetsen_US
dc.subjectEmotional Benefiten_US
dc.subjectSelf-expressive Benefiten_US
dc.subjectFunctional Benefiten_US
dc.subjectGreat Experienceen_US
dc.subjectFive Senseen_US
dc.title五感,知覺消費者利益與美好體驗關聯之實證研究—以咖啡消費為例zh_TW
dc.titleAn Empirical Study on the Relationships among Five Senses, Perceived Consumer Benefits, and Great Experienceen_US
dc.typeThesisen_US
dc.contributor.department經營管理研究所zh_TW
Appears in Collections:Thesis


Files in This Item:

  1. 751801.pdf

If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.