使用者產生網路內容的動機以古典音樂部門為例

Abstract

過去已有研究人們 使用某個媒體的各種動機，依據uses and gratification theory。如今各式各樣的社群網站，提供使用者自己將自製的內容分享的平台。本文研究在古典音樂社群中，在網路上自製內容的動機為何，以及其他影響使用者自製內容行為的因素。

Studies have been done about media adoption based on uses and gratification theory. User-generated content on internet is an increasingly important way for communication and media consumption. A classical music participant/lover/performer can also use this promising media to achieve different goals. This paper investigates what motivate them to produce different forms of content online, and how the inherent attributes of the participant correlate to the motives.