标题: | 企业社会责任融入企业竞争策略之研究 Corporate Social Responsibility: the Cause and Consequences of sustainable Competitive Advantage |
作者: | 吴泽欣 Wu, Tzer-Shin 唐璎璋 Tang, Edwin 管理学院经营管理学程 |
关键字: | 企业社会责任;利害相关者理论;资源基础理论;道琼永续发展指数;竞争优势;Corporate Social Responsibility;Stakeholders Theory;Resource-Based View;Dow Jones Sustainability Index;Competitive Advantage |
公开日期: | 2009 |
摘要: | 当企业成为全球经济、政治与社会主角,掌握大量资源时,公司利害关系人理论 (stakeholders theory)鼓励企业重新省思企业对利害关系人的企业社会责任,使企业伦理具体化。期盼企业主进一步省思在获取企业利益外,追求经济、环境与社会面向的三重盈余(triple bottom line)。也促使企业社会责任(corporate social responsibility,简称CSR),从传统的慈善捐助,蜕变为与企业经营息息相关,甚至内化为创造价值的一环。CSR这个由来已久的名词,快速地在过去十年,有了更为蓬勃的发展。 即使大部分企业主管仍将企业社会责任视为风险而非机会,却有愈来愈多领先企业的高阶经理人开始谈论有关永续的创新与机会。然而,仅管愈来愈多的文献指出,环保与企业社会责任应该跳脱公司实际运作的感性诉求,成为企业创新的源头与持续成长的助力,然而对何以企业能以施行企业责任,创造超越竞争者的优势,缺乏明确且可经长期验证之论述。 本研究选取道琼永续指数各产业在永续面向之标竿企业,利用上述企业在道琼永续指数各项评比指标下之评比结果,利用统计方法以实证方式推论这些标竿企业,如何选择适合他们投入之议题,将企业社会责任内化于竞争策略,而形成长期之竞争优势。 When enterprises become the major players in global economy, politic and society and gain access to a lot of resources, “stakeholders theory” encourages the enterprises to think over the corporate social responsibility (CSR) to their stakeholders. “Stakeholders theory” expects that besides the business interests, enterprises could further pursuit the triple bottom line in economic, environmental and social dimensions and thus making CSR activities evolve from traditional charitable contributions to the corporate operations or even turn into a part of internal value creations. The term “CSR” has been quickly developed its meaning over the past decade. Even though the majority of business executives still view the corporate social responsibility as risks rather than opportunities, more and more executives from leading companies start to talk about the innovations and opportunities brought by sustainability. However, despite the growing number in literatures indicating that the environmental protection and corporate social responsibility should be separated from the emotional appeals and thus become the sources of innovation and the help in continuous growth. But there is still lacking a clear and long-term verifiable proof on how businesses can be benefited from pursuing corporate responsibility and thus creating competitive advantages. This study chooses Dow Jones Sustainability Index (DJSI) and benchmarks the leading enterprises in each supersector by using the scores received in each criterion and later use empirical approaches of statistical methods to conclude how they choose the topics they are good at to them and further internalized corporate social responsibility as the competitive strategies to form long-term competitive advantages. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT079774505 http://hdl.handle.net/11536/46432 |
显示于类别: | Thesis |