私密性重視對小汽車駕駛人轉用大眾運輸意願之研究

Abstract

傳統對駕駛人使用大眾運輸意願之研究多集中於旅行時間與旅行成本之探討，而對駕駛人心理層面因素之考量則較為不足。本研究以駕駛人為對象，探討其轉移搭乘台北捷運之意願。研究透過文獻回顧歸納影響使用捷輸之因素後，率先嘗試探索駕駛人重視旅行私密性程度與轉移搭乘捷運意願之關係。本研究除建立旅客對傳統心理層面之變數及重視私密性對轉移搭乘捷運輸意願之關係。研究發現私密性傾向和轉移意願有統計上顯著影響，建議政府或者運輸業者可從滿旅客私密性策略著手，以吸引更多駕駛人使用大眾運輸工具。

In general, the study of the purpose of taking public transportation always focus on the time and the cost rather than the mentally reason. After we review of the documentation about the reason which affects the demand of taking public transportation, we research the relationship between privacy preference and the intention of taking publics transportation. This research focus on the mentally factor and the relation between taking public transportation and privacy preference .The study find that the level of private has great effect on the taking public transportation statistically. Accordingly, we recommend that the government and the transportation industry should take such means to protect passenger's private in order to attracting more people to take mass transportation.