輕資產策略對競爭優勢之影響-電腦產業實證研究

Abstract

This study investigates how asset light strategy applied in PC industry. Defining competitive advantage as the ability for a company to generate return in excess of its normal return, one regression models is developed to describe the relation between assets-light operation and competitive advantage. An empirical study on PC industry in Taiwan, Japan, and China is conducted, which describes three relations. (1) The higher degree of asset lightness leads to a better competitive advantage, (2) The effect of asset-light strategy has no significant difference in manufacturer and in manufacturer, and (3) the effect on asset light strategy is the highest in Taiwan, followed by China and Japan. The result shows that asset-light strategy is an effective way to generate competitive advantage, and asset-light operation is more important for the companies in developing countries.

This study investigates how asset light strategy applied in PC industry. Defining competitive advantage as the ability for a company to generate return in excess of its normal return, one regression models is developed to describe the relation between assets-light operation and competitive advantage. An empirical study on PC industry in Taiwan, Japan, and China is conducted, which describes three relations. (1) The higher degree of asset lightness leads to a better competitive advantage, (2) The effect of asset-light strategy has no significant difference in manufacturer and in manufacturer, and (3) the effect on asset light strategy is the highest in Taiwan, followed by China and Japan. The result shows that asset-light strategy is an effective way to generate competitive advantage, and asset-light operation is more important for the companies in developing countries.