美國財星五百大創新公司之專利數目與資產報酬率之關係探討 - 以高科技及消費性商品產業為例

Abstract

激烈的競爭已是不可避免的全球化趨勢，競爭也是推動我們社會向前發展的一個主要力量，使其變得越來越先進。然而，組織必須競爭及創造價值，才可生存或保持盈利，競爭不僅僅是面臨著對手的直接競爭，並有許多關鍵因素必須納入考慮、分析與戰略。為了在激烈的市場競爭，公司必須為市場創造價值，創造價值是確保在競爭中保持領先地位及保持盈利的關鍵，企業必須找到一種方法來保持其競爭優勢，並保持其市場力量。保持競爭優勢的方法之一是保護其知識產權和使用專利並作為競爭策略的一部分。在此研究，以財星500強企業為研究對象，我們研究的專利數量是否會導致任何創新和非創新公司之間的差異，我們用統計方法來找出專利數量是否對消費性商品和科技產業的總資產及資產報酬率有任何影響。

The raising and fierce competition is the unavoidable trend of globalization. Competition is one major force that is driving our society forward and becoming more advanced. However, organizations must compete to deliver value in order to survive or remain profitable. Competition is more than just facing direct competitors, and there are many critical factors must be taken into the consideration, analysis, and strategy. In order to compete in a fierce market, the company must create a value for the market and value creation is the key to stay ahead of competition or remain profitable. A firm must find a way to keep its competitive advantages and remain its market power. One way to stay ahead of competition is to protect its intellectual properties and use patents as part of competitive strategy. In this research project, based on Fortune 500 companies, we studied whether the number of patents causes any difference between innovative and non-innovative companies. We used statistical method to find out if the number of patents has any impact on the total assets and the return on assets in consumer goods and technology industries.