策略聯盟產品生命週期管理效益分析－以品牌滑鼠與時尚精品名牌聯盟為例

Abstract

本研究發現，「縮短滑鼠產品開發時間」為品牌滑鼠與時尚精品名牌策略聯盟目標項目中，最能□進品牌滑鼠產品生命週期管理效益者。另外，「既有產品設計資料再運用」在品牌滑鼠產品生命週期管理效益中，對於品牌滑鼠產品與時尚精品名牌皮件策略聯盟目標，有最顯著的關係。

本論文研究，在假設品牌滑鼠與時尚名牌策略聯盟的前提之下，先由現有文獻中，整理回顧產品生命週期管理的定義、發展論述、著重的效益，以及策略聯盟的定義、形成原因及類型等；設計專家訪談計畫；執行訪談；整理訪談資料；藉由專家訪談方式，蒐集並探討知名品牌滑鼠產品沿革；定義滑鼠產品生命週期；分析趨勢，如產品生命週期是否逐漸縮短等特性；另探討時尚精品產品生命週期特性；得到品牌滑鼠產品生命週期管理效益要項，及策略聯盟目標項目，並以品質功能展開方式表示研究結論，以提供後續研究參考，及品牌滑鼠業未來策略方向。

This research found to shorten mouse product development cycle time is the most outstanding item to enhance brand mouse product PLM effectiveness among all strategic alliances goals. Moreover, Product data re-use is the most significant PLM effectiveness item for the strategic alliances goals.

First of all, this research supposes the strategic alliances of a leading brand mouse and a big fashion brand. The steps of it begin with references collection for Product Life Cycle Management and Strategic Alliances. To quote the definition, development, and benefits of product life cycle management. Moreover, to give examples of the definition, reasons, and types of strategic alliances. To collect the leading brand mouse products development history, to define mouse products life cycle, and to analyze the product life cycle duration via interviews with brand mice product experts. Furthermore, to learn the product life cycle features of fashion goods via interviews with experienced fashion-lovers, in order to come out the elemental items of mice product life cycle management effectiveness and the strategic alliances target of leading brand PC mouse & big fashion brand. Last, this research demonstrates the research conclusions via a Quality Function Deployment table. It is a reference for coming researchers and brand mice company executives.