TANET BBS使用者生活型態其及使用行為之分析

Abstract

本研究的內容是研究BBS使用者的生活型態、使用動機、使用行為與其人 口統計變項間的關係。本研究以分層隨機抽樣方式在246家TANET BBS站中 抽出49家樣本站，再根據這些樣本站，隨機抽取2100名已註冊使用者，以 電子問卷的方式寄發問卷，有效回收共有348份。研究者以Statistica for Windows4.5套裝軟體作為資料分析工具，以因素分析、變異數分析、 相關分析等統計方法分析，最後以集群分析BBS使用者的使用動機和使用 行為的分佈情形。 The primary purpose of this research is to study the relations between life styles ,motivations and behavior of TANET BBS users.In the suvey,49 BBSs was randome chosen as sample BBSs from total 246 TANET BBSs in March 1996.2100 users was chosen from sample BBSs for sent by e-mail questionaire.Data was collected from Factor Analysis , one-way ANOVA and Pearson Correlation Analysis .Beside with that , Cluster Analysis is also used for observing the distributions of BBS users in motivation,and behavior.The results of this research are as follows:3 clusters of users in motivations were found ,namely,' life-based' , 'tool-based' and 'information-based'.3 clusters of users in behavior were found , namely, 'highly-usaging', 'middlely-usaging' and 'lowly-usaging'.