| 標題: | 雙向互動式有線電視潛在購買者之研究 A study of the potential customers of two-way interactive cable TV |
| 作者: | 白卿芬 Bai, Qing Fen 褚宗堯 Chu, Zong Yao 傳播研究所 |
| 公開日期: | 1995 |
| URI: | http://140.113.39.130/cdrfb3/record/nctu/#NT842376003 http://hdl.handle.net/11536/61039 |
| Appears in Collections: | Thesis |
- 新傳播科技對傳統店舖購物之影響---以區位理論分析有線電視購物、網路購物及店舖購物之市場競爭(II) / 李秀珠;LI SHU-CHU SARRINA
- Modelling competition in global LCD TV industry / Tsai, Bi-Huei;Li, Yiming
- 有線電視之市場競爭與媒體表現之相關性研究---檢視有線電視之產品品質、服務品質及企業形象 / 李秀珠;LI SHU-CHU SARRINA
- Market competition and the media performance of Taiwan's cable television industry / Li, SCS
- Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in Taiwan / Li, SCS
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