傳呼服務之發展趨勢,應用機會與大學生偏好分析

Abstract

Paging service provides a convenient, effective, and economical means of mobile communication. This research investigated issues regarding itsdevelopment history, technological capabilities, system functions, marketstatus, and application potentials. The purpose was to find out its development trends and business opportunities, as well as give recommendations on future development strategies. This research surveyed 110 college students from Northern Taiwan foranalyzing users' preferences on paging service characteristics. Users'preferences were represented by ordinal- scaled instead of interval-scaleddata. Therefore, nonparametric statistics and conjoint analysis were usedin this research. Major results of this research include:1.Paging singal quality, reception area, and volume of pager are the three most important product attributes from the view points of college students.2.College students have strong tendency to subscribe to new paging services, such as two-way paging and voice paging.3. Paging service will continue to improve towards the goals of more functions, wider reception area, larger capacity, easier operation, higher speed, and integration with other computing and communication equipment.4.There exists further growth potential for paging service in Taiwan.5.In addition to mobile personal messaging, paging also provides useful applications in a variety of business areas, including information providing, trucking, mailing, public transportation, rescuing, patrolling, and automobile burglary alarming.