就醫者的自我調節能力對就醫行為影響之研究

Abstract

Under the rapid change and increasing competition of the health careenvironment. Patients now have more options on the quality of care providedby hospitals from which to choose for their health care than before . Satisfaction of factor of patients' choice can affect their decision andbehavior of health care. The research presented here examines patients'self- regulatory tendencies as potentially moderating relationships betweenchoice of health care and behavior and assessment after health care. Thesefindings can help health care providers make marketing strategy of health care. 178 outpatients responded to questionnaires. An overall structure modelfindings shows that both the outcome care received and physical environmentare associated with patient satisfaction. The result of individual analysison variance of self-regulation obtained patient's high in self-regulation(action oriented) and patient's low in self- regulation (state oriented), whichshows that state oriented patients appear more likely to make unplanned orimpulsive health care than their action oriented counterparts. Generally speaking, the research shows that patients' self-regulation isthe potential moderator between choice of health care and assessment of afterhealth care, which is also supported by the analysis of structure model. Thefindings also show that patients' self-regulation can result in differentoutcomes in the same health environment.