完整後設資料紀錄
DC 欄位語言
dc.contributor.author邱志弘en_US
dc.contributor.authorAndy Chiouen_US
dc.contributor.author劉敦仁en_US
dc.contributor.authorDuen-Ren Liuen_US
dc.date.accessioned2014-12-12T02:18:33Z-
dc.date.available2014-12-12T02:18:33Z-
dc.date.issued2006en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT009164520en_US
dc.identifier.urihttp://hdl.handle.net/11536/62713-
dc.description.abstract非營利組織的營運經費大都仰賴外界的捐贈,必須藉助資訊系統進行捐款人及捐款項目的管理。大多數非營利組織的捐款系統,功能仍然以對捐款資料進行記錄與查詢為主,較少能對於捐款資料庫的內容進行分析,找出捐款人的捐款行為模式。其原因一方面是非營利組織的資源與人力不如營利組織,無法投入專案團隊進行分析,而非營利組織管理階層普遍也欠缺導入資訊管理協助組織營運的觀念。但是非營利組織又亟需對外進行公關與募款以籌措財源,對捐款資料進行有效的資料開採以分析出有效捐款人的捐款模式,將有助於後續勸募的進行及捐款人關係管理,以持續得到外來資源以維持營運與服務。 本研究以多重心智障礙人員為對象的啟智教育組織為研究對象,將其捐款資料進行一系列的資料倉儲與資料採礦運作,並對於現有的捐款系統功能進行強化,以改善個案組織資料使用的效能。研究中除了捐款人與捐款資料的資料倉儲建立與分析處理外,並以資料探勘技術包括決策樹及關連分析等分析出該組織捐款人得捐款行為,可供公共事務人員規劃和設計新方案以開發新的捐款人,並加強與既有捐款人的關係管理,使其繼續支持捐款。zh_TW
dc.description.abstractThe operational expenditure of the Charitable Organization (the Charity) relies on donations and needs information systems to manage the data of donors and donations. The major function of current donation system used by most of the Charity is to record and query donation data. It has less function in analyzing the donor database in order to identify the donation behavior of donors, because of insufficient resources of the Charity to form an analysis task force. Moreover, the management team of the Charity lacks the concept of applying information systems into operation. The Charity is in the need of fundraising through campaign and publicity. The active exploitation on donation data to analyze the behavior of the effective donors helps the future fundraising, and enforces the relationship with donors so as to keep the operation and services of the Charity.en_US
dc.language.isozh_TWen_US
dc.subject資料倉儲zh_TW
dc.subject資料採礦zh_TW
dc.subject捐款系統zh_TW
dc.subject決策樹zh_TW
dc.subject關連分析zh_TW
dc.subjectData Warehouseen_US
dc.subjectData Miningen_US
dc.subjectOLAPen_US
dc.subjectDonation Systemen_US
dc.subjectDecision Treeen_US
dc.subjectAssociation Analysisen_US
dc.title運用資料倉儲於捐募資料之分析 — 以非營利組織為例zh_TW
dc.titleApplying Data Warehousing to Analyze Donation Behaviors — A case study on the Non-Profit Organizationen_US
dc.typeThesisen_US
dc.contributor.department管理學院資訊管理學程zh_TW
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