有線電視社區節目發展模式之研究--以新竹市科學園區社區節目為例

Abstract

本研究旨在設計並驗證在當前有線電視節目製作環境中，經濟平衡的有線 電視社區節目發展模式。研究者以系統途徑建構有線電視社區節目發展模 式，繼而再以實地實驗法對於此一模式進行驗證及修正。在驗證模式的過 程中，研究者以科學園區社區節目為案例，採用問卷調查法調查社區民眾 對於社區節目的需求，據此設計科園社區節目，並根據有線電視社區節目 發展模式製作五個社區節目。在節目製播後，本研究以焦點座談法進行評 鑑。本研究建構之有線電視社區節目發展模式是以社會、內容、技術和綜 合次系統共四個作為執行架構；五個社區節目是以現場節目製作，強調前 製作業的周延完善。以「一人多功」、「社區人士支援」和「精簡節目製 程」為執行原則，透過「節目會議」進行節目之協調、審查和形成評鑑； 同時以多元管道的即時通報系統和格式化檔案系統，機動修正並確認執行 細節。有線電視社區節目發展模式經驗證後，在播出部份修正為二路徑： 除了在攝影棚內以現場節目錄製後立即播出，另一為節目現場錄影經剪輯 後播出。在節目評鑑方面，本研究以觀眾和製作小組兩組人員進行焦點團 體評鑑。觀眾對於科園社區節目五單元的整體評價相當不錯，認為提供的 資訊實用同時也促進社區溝通。製作小組則確認五個社區節目的各次系統 間協調順利，以「一人多功」、「社區人士支援」和「精簡節目製程」為 原則解決時間、經費和人力不足的限制，同時運用多元管道的溝通和格式 化檔案系統為依據，因此可以縮短製作時間，精簡節目的製程。 This study is to design and test an economically-balanced model of CATV community program development in the current cable television environment. The study adopts the system approach to construct the model of CATV community program firstly, and then a field experiment is conducted to test the feasibility of the model. In this field experiment, Hsinchu Science-based Industrial Park*s community programs, questionnaire survey is used to investigate the community program needs of community residents, furthermore, five program are conducted on the basis of community program needs. After five programs are televised, the study measures the performance of five programs by the focus group method. The model of CATV community program consists of four subsystems including social, content, technical and general, all integrated as the framework of program implementation. These five programs are produced as live programs, as a result, the well-prepared preproduction procedures are especially emphasized. Furthermore, "Jack-of-all- trades", "the support of community residents", and "simplifying program production" are used as the implementation principles of five programs, and program meetings focus on team cooperation, ideal brainstorming and formative evaluation of five programs implementation. Also, multi-channel instant information system and formatted file system help validate and cross-check the details of program implementation. After the modification of the model of CATV community program, the broadcast parts are modified as two routes: one is direct broadcasting after live program recorded in studio and the other is videotape recording broadcasting after editing.In the aspect of the evaluation of five programs, the study conducts the audience and production team focus groups to evaluate five programs. The audience rate the overall performance of the five programs as good. Five programs not only provide useful information but also facilitate community*s understanding and interaction. Production team confirm five programs* sufficient interaction among four subsystems. Also, five programs are accomplished by implementation principles including " Jack-of-all-trade", "the support of community residents", and "simplifying program production" under the limitation of time, budget and human resource. Besides, the adaptation of multi-channel communication system and formatted file system also shorten the production time and procedures.