建構在網際網路上的廣告系統

Abstract

由於網際網路的快速發展，使得網際網路用戶亦逐年增加。這為網際網路帶來了許多商機，網路廣告是其中之一。網路廣告的收益取決於網站的網路用戶人數，也就是說越多人看的網站越會有人去登廣告。 在這篇論文中，我們發展了一套互助廣告系統，讓網站之間可以相互廣告，互打知名度，互相分享彼此的網路用戶資源。公平性是互助廣告系統最重要的考量，播出越多廣告的會員應享越多廣告自己的機會。為了達到公平性，互助廣告系統加入了廣告監控機制，確實掌握廣告實際播送情況。互助廣告系統整合了會員間的使用者資源，形成巨大的傳播網，將能吸引更多的廣告投資。

With the rapid growth of Internet, there are more and more users over Internet. This brings a lot of business opportunities via Internet. Advertisement over Internet is one of them. Advertisers would pay more fees for web sites that attract a lot of traffic. In this paper, we develop an advertisement system that makes webs sites can advertise mutually and share the Internet users each other. We call it mutual advertising system. Fairness is the most important consideration of mutual advertising system. The more advertisement for other web sites, the more advertisement on other web sites for us. To be fair, we add an advertising monitor into system to get the information of advertising exactly. The mutual advertising system integrates the resources of Internet users between members. It becomes a large advertising network to attract more investment.