適應型個人化網站之研究：以階層分類網站為例

Abstract

在網際網路上，任何人都可以輕易的獲取資訊，不受時空的限制。目前網路所提供的資訊量已經大到足以滿足大多數人的需求，但是如何重組資訊，將這些資訊呈現在使用者面前，是更重要的課題。 本研究將網際網路環境的特徵分成三個層次：外觀層次、內容組織層次與網站結構層次。大多數的個人化研究多著重在外觀層次與內容組織層次，卻忽略了網站結構也是能夠充分表現個人化特質的特徵。由於網站結構與架設的目的和網站特性高度相關，所以結構的複雜度和變化也相當的大。 在本研究中，我們針對網站結構來進行個人化，先以階層分類網站為例，提出一個網站結構適應的個人化模型，以期各類型的網站都能以本研究所提出之模型架構為基礎，達到個人化的目的。階層分類網站為各類型網站的基礎，電子報、電子商務及導覽類網站等的結構皆是階層分類網站的變形。我們提供這些網站一個新的思考方向，透過結構層次的應用探討如何架設一個個人化的網路環境，而不再僅止於外觀與內容組織上的使用者自訂，讓個人化的研究更為完整。

On the Internet, everyone can gain information easily, and restricts of time and space seems no longer existing. The quantity of information on the Internet may be enough, but how to effectively organize and present information is more important an issue nowadays. The features of a web environment can be classified into 3 layers: layout, organization, and architecture. Most of the previous personality-based researches focused on layout and organization layers, but ignored the architecture layer. Because the architecture of a web site is highly related to the property and purpose of the web site, the complexity and variation of the web architecture need thorough investigation. In this study, we try a pioneer approach to focus on hierarchical directory-based sites to implement a personal web environment. Hierarchical directory-based architecture is a structure foundation in many types of the web sites, such as e-newspaper, e-commerce, and guidance sites. This study give these sites an overall review and design so as to suggest how to build up a personal web site employing personal features not only of the layout and organization layers, but also of the architecture layer.