台灣電子代工廠(CEM)國際行銷競爭研究

Abstract

本論文研製之主旨在探討在台灣的CEM工廠的生態及國際行銷生存法則，在目前的競爭力結構變化之下，此種行業的生存空間在哪，國際行銷何以進行？筆者以行銷分析觀點的方式來研究此一課題，而較不同於其他以生產量產或以策略層面的角度來衡量企業。在此一課題□“服務”乃為一種商品，並且為工業品，做為國際貿易商品標的，如果準以有形化的產品行銷分析，其結論是否會相同可用？

This thesis is discussing about the status and international marketing rule of the CEM in Taiwan. As such competitive and changing industry field, where is the lebensraum for them? How to process international marketing? I am trying to analysis by marketing viewpoint to research this theme. It is different side from mass-production or policy side to evaluate enterprise. In this theme, “Service” is one kind of product as normal one, and it is also is an industrial product. If it is an object on trading, and if it use the same rules on marketing analyzing for physical products, is the conclusion will be the same and available?