GeoAds: A middleware architecture for music service with location-aware advertisement

Abstract

This paper presents a middleware architecture to support location-based services (LBSs) based on heterogeneous localization systems. A GEOINFO gateway is implemented to hide the discrepancy of different localization systems from application developers. Hence, application developers can deploy their LBSs easily without considering the underlying localization techniques. To demonstrate the detailed process and advantages of the proposed architecture, we present a location-based service, called GeoAds, which is a streaming music service with geographical advertisement. This novel integration is expected to attract more mobile users' attention.