公司治理、核心競爭力與品牌經營策略成功之關連性

Abstract

有鑑於近年來我國企業接連發生上市(櫃)知名企業之經營不善，造成投資人的直接或間接之重大損失，部份相關企業股價連創新低等現象，本研究是以王品餐飲、瓦城泰統、安心食品及開曼美食達人(85°C)等優良企業為例，彙整分析其產業之特性，逐案檢視公司治理及社會責任運作情形，雖然我國現行公司法規對企業經營已有相當的法令規章足以規範，惟企業經營績效優劣，與企業文化性格及經營者著實有密不可分的關係。綜觀現今的投資環境，如僅單純的以法令規範企業之經營，並無法完全促使企業能永續經營，惟有企業經營者之經營理念、核心價值觀對於所經營企業之產業趨勢能用心研究並適時掌握產業之成長與獲利之契機。完善的公司治理可以防止經營者違法濫權，保障投資人的權益，但良好的經營績效則有賴於經營者的用心及優秀的領導統御能力。最後，依據本研究之產業競爭力SWOT分析結果論述，佐以企業公司治理文化研究，從品牌行銷、組織策略及社會責任等多面向來探討企業成功之道，期以作為企業管理者在知己知彼激烈競爭中之經營參考。

In view of recent years, our country enterprises spate listed (OTC) poor management of well-known enterprises, resulting in the investor's direct or indirect significant loss of part of company stock to new lows phenomenon, this study is based on Wowprime Corp, and Ttfb Company Limited, An-shin Food Service Co., Ltd and Gourmet Master Co. Ltd. (85 ° c), excellent enterprise for cases, the pooled analysis the characteristics of the industry, a case-by-case view of corporate governance and social responsibility practices case, our current company regulations on enterprise operating has been quite the laws and regulations which have norms, but the pros and cons of business performance, really close relationship with the corporate culture character and operators. Looking at today's investment environment, such as only a simple decree specification of the operations of the enterprise, and cannot be fully encouraged companies to sustainable development, only the business of the business philosophy, core values for the venture industry trends to carefully study and grasp the timely industry growth and profit opportunity. Sound corporate governance can prevent the operators unlawful abuse of power, safeguard the interests of investors, but the good business performance depends on the operator's ability and excellent leadership skills capacity. Finally, based on the results of this study industrial core competitiveness SWOT analysis discussed, combined with the corporate culture of corporate governance research, brand marketing, organizational strategy and social responsibility multifaceted to explore the business would be successful term as business managers know ourselves fierce competition in the operating reference.