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dc.contributor.author施妍安en_US
dc.contributor.authorShih, Yen-Anen_US
dc.contributor.author劉芬美en_US
dc.contributor.author黃志彬en_US
dc.contributor.authorLiu, Fen-Meien_US
dc.contributor.authorHuang, Chih-Pinen_US
dc.date.accessioned2014-12-12T02:34:31Z-
dc.date.available2014-12-12T02:34:31Z-
dc.date.issued2012en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT070053013en_US
dc.identifier.urihttp://hdl.handle.net/11536/72263-
dc.description.abstractThe aim of this research is to develop a brand valuation model based on public financial information. Besides, it is straightforward to quantify the brand value, which is viewed one of the major sources of competitive advantage for all public firms. The brand valuation model adopts the concept of brand valuation approach introduced by Interbrand, but applies the public financial information for the measurement instead of scale points. This brand valuation model is built on financial performance (measured by EVA, economic value added), role of brand (measured by net sales growth) and brand strength (measured by standard deviation of sales). The efficiency of the brand valuation model has been demonstrated by applying it to the data collected from public listed firms in beverage industry in North America. The result of this study revealed a significant correlation between brand values and firms’ performance.zh_TW
dc.description.abstractThe aim of this research is to develop a brand valuation model based on public financial information. Besides, it is straightforward to quantify the brand value, which is viewed one of the major sources of competitive advantage for all public firms. The brand valuation model adopts the concept of brand valuation approach introduced by Interbrand, but applies the public financial information for the measurement instead of scale points. This brand valuation model is built on financial performance (measured by EVA, economic value added), role of brand (measured by net sales growth) and brand strength (measured by standard deviation of sales). The efficiency of the brand valuation model has been demonstrated by applying it to the data collected from public listed firms in beverage industry in North America. The result of this study revealed a significant correlation between brand values and firms’ performance.en_US
dc.language.isoen_USen_US
dc.subject品牌價值衡量zh_TW
dc.subject品牌價值zh_TW
dc.subject品牌權益zh_TW
dc.subjectInterbrandzh_TW
dc.subject品牌排序zh_TW
dc.subjectBrand value valuationen_US
dc.subjectBrand valueen_US
dc.subjectBrand equityen_US
dc.subjectInterbranden_US
dc.subjectBrand rankingen_US
dc.titleThe Brand Valuation Modelzh_TW
dc.titleThe Brand Valuation Modelen_US
dc.typeThesisen_US
dc.contributor.department企業管理碩士學程zh_TW
Appears in Collections:Thesis