以「資源構型」、「組織犯錯」及「組織雙手同能」探究企業「持續性競爭優勢」形成之組織作為

Abstract

本研究對於企業「競爭優勢」之推導有別於過去傳統策略管理或資源基礎學派之主張，將研究重點放在「競爭優勢」重新推導之邏輯架構，並進而歸納出企業欲產生「持續性競爭優勢」應採取之組織作為。 本研究主張，企業欲創造持續性競爭優勢以達較優或異質性績效，除內部資源及能力運用之必要條件以外，尚須致力於真正能創造競爭優勢之有效組織作為或活動，包含了強化「資源構型」能力、修復「組織犯錯」、以及建置「組織雙手同能」。 依照本研究推論之研究架構，進而整理出十二項「研究主張」，試圖做為企業欲建立持續性競爭優勢應有之認知或作為。輔以台灣資訊科技產業之競爭力分析、大陸市場崛起現況及企業競爭活動之實例，藉以強化「研究主張」之說明。

The study aims to provide a logical framework of how an organization creates competitive advantages and what actions the organization should take to maintain these advantages become sustainable. This framework is different from the strategy formulation of classical or resource-based theories. The study suggests that to make better performance, a firm should not only utilize organizational resource and capacity effectively, but also devote itself to some critical activities such as fixing organizational error, having re-configuration and building up the ability of organizational ambidexterity. The study makes 12 propositions to explain the ways of how an organization creates its sustainable advantages, and also provides some examples in the case of the competition in Taiwan ICT industry and the emergence of China in the global market.