标题: | 全球化下跨国企业的资源整合策略-以全球整合型企业IBM为例 The Resource Integration Strategy of Multinational Corporation - Example of Globally Integrated Enterprise IBM |
作者: | 王以洁 Wang, Yi-Gye 杨千 Yang, Chyan 管理学院经营管理学程 |
关键字: | 全球化;企业转型;知识基础理论;竞争优势;专业分工;共享式服务;全球整合型企业;Globalization;Business Transformation;Knowledge Based Theory;Competitive Advantage;Shared Services;Globally Integrated Enterprise |
公开日期: | 2013 |
摘要: | 随着资讯科技的发展,商业活动早已不受限于国家实体距离,全球化已然成形,但企业如何提升竞争优势,如何快速因应竞争激烈的全球市场便成为全球化背景下企业得以成功制胜的关键因素。 本文由全球化相关文献以及企业转型策略出发,以知识基础理论以及专业分工理论分析企业的竞争优势,并以本身曾面临全球化经营问题之企业- IBM做为个案分析对象,探讨IBM由多国籍企业成功转型为全球整合型企业(Globally Integrated Enterprise)的过程及方法。 IBM于2006年首度正式提出“全球整合型企业”的概念,将组织、管理工作以及作业程序进行重新设计和建构,依据每个流程特性找出最适合执行的地点,于世界各地以专业化的方式完成,将企业资源进行整合,并结合新技术以及良好的财务、资讯等管理系统为企业创造更高价值,这种营运模式使企业不再只是追求生产的最低成本,而是致力于最佳化作业流程,提升企业弹性与营运效率,以便更迅速的回应市场需求。 本文除了分析IBM实践全球整合型企业之因素与效益外,亦探讨IBM于转型过程中出现的问题与障碍,供欲整合全球资源之企业参考,进而尽早思考因应之道,期望以此让全球整合型企业的研究及发展更为完整。 With the development of information technology, business activities are not limited to distance or nationality, which means the globalization is already formed, but how do companies increase their competitive advantage and how to respond to competitive market more quickly have become the key success factor in the global business environment. This thesis refers to globalization literature and business transformation strategy, using knowledge-based and work specialization theory to analyze company’s competitive advantage, and using IBM as a case study. To study how IBM transformed from Multinational Corporation to Globally Integrated Enterprise successfully. IBM proposed Globally Integrated Enterprise in 2006 formally, it focused on integrating all kind of resources of the company, the mission is to optimize key operations in the right places in the world, and each process should be performed in the most suitable location with specialized manner to eliminate redundancies. Therefore, the management structure and operation procedures are redesigned. In order to create higher value, companies do not just pursue the lowest cost, but commit to optimizing process, enhancing operational efficiency and flexibility to respond to the global market quickly. This thesis does not only analyze IBM’s practice and the benefits from Globally Integrated Enterprise, but also explores the problems and challenges appeared in IBM’s transformation course. Hope this study can provide reference to company who intends to integrate its resources and become more competitive in the era of globalization. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT070063707 http://hdl.handle.net/11536/73883 |
显示于类别: | Thesis |