顯示螢幕於電動車發展之研究

Abstract

人類自十九世紀發明電動車迄今，石油與能源危機問題日漸嚴重，使得世界各國政府、相關研究機構及傳統車廠，紛紛投入大量研發經費於電動車上，而美國Tesla公司正帶動電動車一股熱潮。

Tesla突破傳統以創新方式於電動車中控台裝一個17吋具觸控及顯示功能超大的人機介面顯示螢幕，因此，針對此一現象，本論文研究先從此17吋觸控顯示螢幕相關產業及控制此顯示螢幕之APP功能切入了解。並使用專利分析法，透過WIPS及IPTECH專利分析軟體分別針對Tesla公司及觸控顯示螢幕所使用之投射電容式觸控面板技術進行基本專利資料檢索和專利地圖分析，最後並獲得有利於顯示營幕廠商於電動車領域的技術與市場發展方向。

本論文研究主要結論為電動車市場有機會發展個人行動辦公室之多元應用市場，而顯示螢幕將成為電動車重要的關鍵零組件之一。觸控顯示螢幕以投射電容式觸控面板為大宗，專利佈局以美國、台灣為主，目前處於技術成長期至成熟期階段。建議未來將朝向大螢幕、高解析度、高畫素及薄型化趨勢發展，並帶動新材料，新面板貼合製程之改進。我國具投射電容式觸控面板技術利基，除了手機，平板，電視TV市場應用外，下一波新興市場將會在電動車市場，創造出新的藍海。建議後續顯示螢幕相關廠商可用專利技術授權或策略聯盟等方式和知名車廠合作例如和Tesla合作，共同切入電動車市場，加速開發大陸新興市場，使台灣能成為全球發展安全舒適智慧電動車供應鏈的一環，並取得在國際上的地位。

Since human beings created electric vehicles in the 19th century, petroleum and energy crisis have become more and more serious, forcing governments, research institutions and traditional car factories around the world to invest a large number of funds in studying electric vehicles. The US company , Tesla, is brining a craze of electric vehicles. Tesla Motors, Inc. broke through the tradition with an innovative way, installing a 17-inch screen with touch and large HMI display on the console of electric vehicles. Thus, this study explored the related industries about 17-inch touch display screen and the APP functions which control the screen. Moreover, this study capitalized on patent analysis, conducting basic patent information retrieval and analysis of patent maps on Tesla’s company and its projected capacitive touch panel technology of touch display screen via WIPS and IPTECH patent analysis software. The conclusion of this study is that there is a chance to develop multi-application market of Personal Mobile Office in the electric vehicle market. The display screen will become one of critical parts of electric vehicles. Touch display screen is mainly projected capacitive touch panel, its patents are deployed in Taiwan and the US and its technology is under the stage from growth to maturity. It is suggested that the display screen should move forward to the development of big monitor, high resolution, high pixel and thinning tendency, and be improved on new material and new panel lamination process. Taiwan has a niche on projected capacitive touch panel technology, applied not only in mobile phone, tablet and TV markets, but also in the next emerging market, electric vehicle, creating a new blue ocean. It is recommended that display screen manufacturers can collaborate with famous car companies such as Tesla through patent technology licensing or strategic alliance to enter electric vehicle market and to accelerate the development of China emerging market, making Taiwan become a member of global supply chain of safe, comfortable and smart electric vehicles and obtain the international position.