台灣鋼鐵產業發展與多角化策略之探討 -以美亞鋼管集團為例

Abstract

摘要

鋼鐵產業為國家工業發展重要的基本工業，其所衍生出下游產業非常龐大，為致力經濟發展所必須推動的關鍵性產業，且能改善工業結構與促使整個經濟發展有顯著的功能，因此無論先進或開發中的國家鋼鐵工業都是受到政府高度的重視與關心。

本研究試圖了解台灣鋼鐵產業之現況、市場動態，描述出鋼鐵產業之全貌以及此產業所會遇到的困境，另以個案專訪美亞鋼管集團，了解其目前所處的環境、所面對的挑戰與困難及未來的趨勢，加以分析與討論，而多角化經營是企業集團為求營收及獲利成長的一個重要手段，為企業管理領域的重要議題，美亞鋼管如何透過策略上的不斷調整，並以更宏觀的思維來適應大環境的改變、政策的調整與世界局勢的變遷，才能夠真正的朝著永續發展的目標前進。

Abstract

The iron and steel industry stands as a country's foundation and backbone in terms of industrial development. It facilitates the growth of other important and substantial basic industries, which are derived from the downstream of the iron and steel industry, and furthermore improves the industrial structure and promotes the overall economic development as a significant function. Hence, the advancement and development of a nation's iron and steel industry is highly valued and of cause for concern for the federal government.

This study attempts to understand the current situation of Taiwan's iron and steel industry, including its market dynamics and challenges. Using Mayer Steel Pipe Corporation as a vehicle to scope into the details of the steel industry, this case study seeks to understand the environment and difficulties currently faced by the steel manufacturers. Future trends are analyzed and discussed, particularly how diversification is a growing important means for the the Mayer Group's revenues and profits. It is a vital aspect of business management for Mayer Steel Pipe, to continuously implement strategic adjustments and broader thinking, in order to adapt to the ever-changing political and economical environment, such that Mayer can materialize its goals of sustainable development.