一個傳送大量多媒體電子廣告資料的方法

Abstract

因為電子看板有著多彩多姿的多媒體影音表現，且具有多元性、地理性、即時性、分眾性及存在性等等的優點，使其在各項調查中，被預告為未來廣告的主要趨勢。而針對多媒體電子廣告經由網路傳播的特性，將會有傳送大量資料、依地區派送不同的電子廣告等等的特性，針對這些需求，我們提出一種以多重路徑，多種子的傳送方法來適用於多媒體電子廣告的傳送。

在多媒體播放端點所構成的網路拓樸中，首先依據區域性形成網路叢集，這樣就可以依據各叢集的地區特性，決定要分送到該叢集內的電子廣告；我們再利用BitTorrent 生成種子的觀念，將整體多媒體電子廣告分割成眾多的種子。

同時，本論文採用Guoliang Xue 所提出的最佳多重路徑選擇演算法(Optimal multi-path routing)，設計一個具有多個多重路徑的peer-to-peer-like 架構；再把眾多的種子分散到叢集內的各個端點上，以期利用各端點的頻寬，來完成種子的再次傳送，以達成各個端點上都有整體的多媒體電子廣告之目的。

本論文所建構的方法實作於一個商用系統的子系統中，以實際的環境來驗證可行性；並且利用國立交通大學的網路與系統實驗室所開發出來的NCTUns(網路模擬器)來模擬不同端點數目、資料量時的傳輸情況，以期驗證本論文所提出方法之可使用於不同建構參數和傳送情況。

With the fact that digital signage are characterized for the variable and abundant multimedia visual and audio expressions and exhibit advantages of multiplicity, locality, real-time, segmentation, and existence, they have been predicted to emerge as the major trend in the future advertising in various surveys. Focused on the characteristics of disseminating the multimedia electronic advertisements through the network, there will be an enormous amount of data transmitted and various electronic advertising distributed in accordance with the regions. To specifically address these needs, we will propose a multi-path, multi-seed dissemination approach suitable for the delivery of the multimedia electronic advertisements.

Within a peer-to-peer network structure, the network cluster will be first formed in accordance with the locality. Based on each cluster’s locality, the electronic advertisements designated for dissemination into a specific cluster can then be determined. We then apply the seed concept formed by BitTorrent to segment the entire multimedia electronic advertisement into myriad seeds. At the same time, this thesis adopts the Optimal Multi-Path Routing proposed by Guoliang Xue to design a peer-to-peer-like multiple multi-path framework, followed by the distribution of myriad seeds into each node within the cluster. Each node’s bandwidth will also be utilized to complete the re-transmission of the multimedia electronic advertisement for achieving the objective of establishing multimedia electronic advertisement on each node.

The approach established in this thesis will be factually applied in the sub-system of a commercial system for verifying the feasibility under the real environment. Further, the NCTUns developed by National Chiao Tung University’s network and system laboratory will then be utilized to simulate the transmission status for variable number of node , in the hope of verifying that the approach proposed by this thesis can be applied to different set-up parameters and data volume.