A hybrid of sequential rules and collaborative filtering for product recommendation

Abstract

Customers' purchase behavior may vary over time. Traditional collaborative filtering (CF) methods make recommendations to a target customer based on the purchase behavior of customers whose preferences are similar to those of the target customer,- however, the methods do not consider how the customers' purchase behavior may vary over time. Although the sequential rule method considers the sequence of customers' purchase behavior over time, it does not make use of the target customer's purchase data for the current period. To resolve the above problems, this work proposes a novel hybrid recommendation method that combines the segmentation-based sequential rule method with the segmentation-based CF method. Experiment. results show that the hybrid method outperforms traditional CF methods. Keywords: