WiMAX服務之可行性研究：以破壞性創新理論分析

Abstract

WiMAX（Worldwide Interoperability for Microwave Access）技術近幾年的發展備受電信業界矚目，支持者對WiMAX寄予厚望，並認為WiMAX是電信產業的明日之星，將能夠把產業推到新的高峰。然而，我們記憶猶新的是，前一個被視為電信產業明星的3G通信（第三代行動電話），事實上目前卻是普遍呈現遲滯發展的情況，不論是產業新進者或是在位者，都為此留下一個不好的經驗。因此，顯然在投資前的評估和檢驗工作需要更有效的方法。本研究嘗試應用「破壞性創新」理論的觀點，辨識關鍵成功因素，分析檢驗WiMAX服務的可行性。研究結果發現WiMAX服務符合破壞性創新條件，但是產業新進者如果想要利用WiMAX顛覆市場，仍需要適當的策略配合。最後，本研究並應用情境分析法，從產業新進者的觀點，提出攻佔市場的可行策略。

WiMAX (Worldwide Interoperability for Microwave Access) continuously draw much attention from telecommunications industry and considered a viable solution for end-user’s all telecommunications needs. This reminds us what 3G（Third Generation） wireless had been treated at very beginning and have done so far. The industry probably needs a better way to evaluate new technology and its application. This research is based on the viewpoint of disruptive innovation theory to locate the key success factors, and inspect WiMAX technology and services, evaluate their viability, and derive possible strategies for challengers. The key findings from this paper include: WiMAX conforms to the conditions of disruptive innovation theory, even though challengers need appropriate strategies to catch market share, and the recommended likely strategies for challengers are given.