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dc.contributor.authorHuang, Jen-Hungen_US
dc.contributor.authorHuang, Hyleyen_US
dc.contributor.authorLee, Cheng-Fewen_US
dc.date.accessioned2014-12-08T15:11:00Z-
dc.date.available2014-12-08T15:11:00Z-
dc.date.issued2008-09-01en_US
dc.identifier.issn0219-6220en_US
dc.identifier.urihttp://dx.doi.org/10.1142/S0219622008003009en_US
dc.identifier.urihttp://hdl.handle.net/11536/8427-
dc.description.abstractThe main purpose of this paper is to evaluate small- and medium-sized display market forecasts made by a market research firm. Hypotheses concerning the relationship between stages of technology development and the accuracy of market forecasts are first developed. The hypotheses are then tested and evaluated using the data issued by one market research company, Techno Systems Research (TSR). Kruskal-Wallis rank sum test and nonparametric simple regression are the statistical methods used. The results of the data analysis showed that the forecasts made by the market research company are dependable for mature technology in mature markets, whereas for a new technology their forecasts are inaccurate. Furthermore, the accuracy of forecasts quite often does not improve over time. To our knowledge, no prior published works examine the accuracy of the forecasts made by market research firms. This research shows that small- and medium-sized display manufacturers have to be cautious when using forecast data from market research firms.en_US
dc.language.isoen_USen_US
dc.subjectforecastingen_US
dc.subjectsmall and medium displayen_US
dc.subjectLCDen_US
dc.subjectTheil's Uen_US
dc.subjectnonparametric methodsen_US
dc.titleEvaluation of small-and medium-sized display market forecastsen_US
dc.typeArticleen_US
dc.identifier.doi10.1142/S0219622008003009en_US
dc.identifier.journalINTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY & DECISION MAKINGen_US
dc.citation.volume7en_US
dc.citation.issue3en_US
dc.citation.spage517en_US
dc.citation.epage528en_US
dc.contributor.department管理科學系zh_TW
dc.contributor.departmentDepartment of Management Scienceen_US
dc.identifier.wosnumberWOS:000259234200008-
dc.citation.woscount1-
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