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Title: 如何落實服務品牌價值觀成為顧客的服務品牌體驗？一個系統性服務行銷觀點的多層次分析
How to Transform the Service Brand Value into Customer's Brand Experience? A Cross-Level Analysis on Systematic Service Marketing
Authors: 蕭嬋
Hsiao Chan
國立交通大學管理科學系（所）
Issue Date: 2013
Gov't Doc #: NSC102-2410-H009-041
URI: http://hdl.handle.net/11536/90093
https://www.grb.gov.tw/search/planDetail?id=3102138&docId=419562
Appears in Collections:Research Plans


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