探討廣告框架對消費者評估環保商品之影響:調節焦點和環保意識的調節效果

Full metadata record

DC Field	Value	Language
dc.contributor.author	任維廉	en_US
dc.contributor.author	JEN WILLIAM	en_US
dc.date.accessioned	2014-12-13T10:34:05Z	-
dc.date.available	2014-12-13T10:34:05Z	-
dc.date.issued	2013	en_US
dc.identifier.govdoc	NSC102-2410-H009-051	zh_TW
dc.identifier.uri	http://hdl.handle.net/11536/92510	-
dc.identifier.uri	https://www.grb.gov.tw/search/planDetail?id=3096344&docId=417887	en_US
dc.description.sponsorship	行政院國家科學委員會	zh_TW
dc.language.iso	zh_TW	en_US
dc.title	探討廣告框架對消費者評估環保商品之影響:調節焦點和環保意識的調節效果	zh_TW
dc.title	Effects of Advertising Framing on Consumers' Eco-product Evaluation: The Moderating Effects of Regulatory Focus and Environmental Consciousness	en_US
dc.type	Plan	en_US
dc.contributor.department	國立交通大學運輸科技與管理學系（所）	zh_TW
Appears in Collections:	Research Plans