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dc.contributor.author任維廉en_US
dc.contributor.authorJEN WILLIAMen_US
dc.date.accessioned2014-12-13T10:34:05Z-
dc.date.available2014-12-13T10:34:05Z-
dc.date.issued2013en_US
dc.identifier.govdocNSC102-2410-H009-051zh_TW
dc.identifier.urihttp://hdl.handle.net/11536/92510-
dc.identifier.urihttps://www.grb.gov.tw/search/planDetail?id=3096344&docId=417887en_US
dc.description.sponsorship行政院國家科學委員會zh_TW
dc.language.isozh_TWen_US
dc.title探討廣告框架對消費者評估環保商品之影響:調節焦點和環保意識的調節效果zh_TW
dc.titleEffects of Advertising Framing on Consumers' Eco-product Evaluation: The Moderating Effects of Regulatory Focus and Environmental Consciousnessen_US
dc.typePlanen_US
dc.contributor.department國立交通大學運輸科技與管理學系(所)zh_TW
顯示於類別:研究計畫