A social appraisal mechanism for online purchase decision support in the micro-blogosphere
| dc.citation.epage | 205 | en_US |
| dc.citation.issue | en_US | |
| dc.citation.spage | 190 | en_US |
| dc.citation.volume | 59 | en_US |
| dc.citation.woscount | 0 | |
| dc.contributor.author | Li, Yung-Ming | en_US |
| dc.contributor.author | Lai, Cheng-Yang | en_US |
| dc.contributor.department | 資訊管理與財務金融系 註：原資管所+財金所 | zh_TW |
| dc.contributor.department | Department of Information Management and Finance | en_US |
| dc.date.accessioned | 2014-12-08T15:35:56Z | |
| dc.date.available | 2014-12-08T15:35:56Z | |
| dc.date.issued | 2014-03-01 | en_US |
| dc.description.abstract | Owing to the plentiful participation of knowledgeable users, an online social network could be seen as a large group of experts that support the decisions of online users. Collective opinions solicited from friends are largely beneficial for online purchase support and can create significant opportunities for sales. In this paper, a social appraisal mechanism composed using the methodologies of social companionship analysis, collective opinion analysis, and consensus decision analysis is proposed for the online users of the micro-blogosphere. The proposed mechanism can successfully summarize collective opinions and expedite the decision-making process that characterizes users' purchasing behaviors. (C) 2013 Elsevier B.V. All rights reserved. | en_US |
| dc.identifier.doi | 10.1016/j.dss.2013.11.007 | en_US |
| dc.identifier.issn | 0167-9236 | en_US |
| dc.identifier.journal | DECISION SUPPORT SYSTEMS | en_US |
| dc.identifier.uri | http://dx.doi.org/10.1016/j.dss.2013.11.007 | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/24305 | |
| dc.identifier.wosnumber | WOS:000333778800018 | |
| dc.language.iso | en_US | en_US |
| dc.subject | Social appraisal support | en_US |
| dc.subject | Social networks | en_US |
| dc.subject | Online purchasing | en_US |
| dc.subject | Intuitionistic fuzzy set | en_US |
| dc.subject | TOPSIS | en_US |
| dc.title | A social appraisal mechanism for online purchase decision support in the micro-blogosphere | en_US |
| dc.type | Article | en_US |