新聞媒體品牌化：從供給和需求兩端探究品牌權益和品牌延伸
| dc.contributor.author | 黃靜蓉 | en_US |
| dc.contributor.author | Huang Jing-rong Soni | en_US |
| dc.contributor.department | 國立交通大學傳播與科技學系 | zh_TW |
| dc.date.accessioned | 2014-12-13T10:46:03Z | |
| dc.date.available | 2014-12-13T10:46:03Z | |
| dc.date.issued | 2014 | en_US |
| dc.description.sponsorship | 科技部 | zh_TW |
| dc.identifier.govdoc | NSC102-2410-H009-033-SS2 | zh_TW |
| dc.identifier.uri | https://www.grb.gov.tw/search/planDetail?id=8126790&docId=433974 | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/100601 | |
| dc.language.iso | zh_TW | en_US |
| dc.title | 新聞媒體品牌化：從供給和需求兩端探究品牌權益和品牌延伸 | zh_TW |
| dc.title | Branding among News Media: Producer-Based and Customer-Based Brand Equity and Brand Extension | en_US |
| dc.type | Plan | en_US |
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