廣告代言人數目和負面訊息對廣告效果的影響---跨文化的比較
| dc.contributor.author | 黃仁宏 | en_US |
| dc.contributor.author | HUANG JEN-HUNG | en_US |
| dc.contributor.department | 國立交通大學管理科學學系 | zh_TW |
| dc.date.accessioned | 2014-12-13T10:38:07Z | |
| dc.date.available | 2014-12-13T10:38:07Z | |
| dc.date.issued | 2001 | en_US |
| dc.description.sponsorship | 行政院國家科學委員會 | zh_TW |
| dc.identifier.govdoc | NSC90-2416-H009-003-SSS | zh_TW |
| dc.identifier.uri | https://www.grb.gov.tw/search/planDetail?id=637072&docId=119043 | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/95087 | |
| dc.language.iso | zh_TW | en_US |
| dc.subject | 廣告效果 | zh_TW |
| dc.subject | 跨文化比較 | zh_TW |
| dc.subject | 廣告代言人 | zh_TW |
| dc.subject | 負面訊息 | zh_TW |
| dc.subject | 台灣 | zh_TW |
| dc.subject | 美國 | zh_TW |
| dc.subject | Advertising effect | en_US |
| dc.subject | Cross-cultural comparison | en_US |
| dc.subject | Spokesman | en_US |
| dc.subject | Negative information | en_US |
| dc.subject | Taiwan | en_US |
| dc.subject | United States of America (USA) | en_US |
| dc.title | 廣告代言人數目和負面訊息對廣告效果的影響---跨文化的比較 | zh_TW |
| dc.title | The Impact of Number of Endorsers and Negative Information on the Effectiveness of Advertisement --- A Cross-Cultrual Comparison | en_US |
| dc.type | Plan | en_US |
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