傳統廣告到網紅、KOL行銷的蛻變之路
| dc.contributor.author | 翁子淩 | zh_TW |
| dc.contributor.author | 李家瑜 | zh_TW |
| dc.contributor.department | Department of Communication and Technology | en_US |
| dc.contributor.department | 傳播與科技學系 | zh_TW |
| dc.date.accessioned | 2023-03-15T02:34:08Z | |
| dc.date.available | 2023-03-15T02:34:08Z | |
| dc.date.issued | 2021-12-07 | en_US |
| dc.description.abstract | 你是否也曾經因為喜歡的網紅而購買他們代言的產品？你是否也好奇Instagram業配文能帶來多龐大的經濟效益？這篇文章將就三個面向：傳統廣告業者、網紅，以及消費者，分別探討社群媒體的網紅行銷對整體廣告產業的影響。 | zh_TW |
| dc.identifier.uri | https://castnet.dcat.nycu.edu.tw/2021/12/07/%e5%82%b3%e7%b5%b1%e5%bb%a3%e5%91%8a%e5%88%b0%e7%b6%b2%e7%b4%85%e3%80%81kol%e8%a1%8c%e9%8a%b7%e7%9a%84%e8%9b%bb%e8%ae%8a%e4%b9%8b%e8%b7%af/ | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/159893 | |
| dc.language.iso | zh_TW | en_US |
| dc.subject | zh_TW | |
| dc.title | 傳統廣告到網紅、KOL行銷的蛻變之路 | zh_TW |