SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER TRUST, AND LOYALTY IN AN E-BANKING CONTEXT

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dc.citation.epage1283en_US
dc.citation.issue8en_US
dc.citation.spage1271en_US
dc.citation.volume40en_US
dc.citation.woscount2
dc.contributor.authorChu, Po-Youngen_US
dc.contributor.authorLee, Gin-Yuanen_US
dc.contributor.authorChao, Yuen_US
dc.contributor.department管理科學系zh_TW
dc.contributor.departmentDepartment of Management Scienceen_US
dc.date.accessioned2014-12-08T15:28:23Z
dc.date.available2014-12-08T15:28:23Z
dc.date.issued2012en_US
dc.description.abstractIn this study a research model was proposed to examine the relationships between service quality, customer satisfaction in, customer trust of, and loyalty to Taiwanese e-banks. Questionnaires were completed by 442 respondents who had experience with e-banking and data were analyzed using partial least squares structural equation modeling. It was found that e-banks must focus on service quality to increase customer satisfaction and trust and to obtain customer loyalty. Implications are discussed in relation to e-bank management.en_US
dc.identifier.doiorg/10.2224/sbp.2012.40.8.1271en_US
dc.identifier.issn0301-2212en_US
dc.identifier.journalSOCIAL BEHAVIOR AND PERSONALITYen_US
dc.identifier.urihttp://dx.doi.org/org/10.2224/sbp.2012.40.8.1271en_US
dc.identifier.urihttps://ir.lib.nycu.edu.tw/handle/11536/20542
dc.identifier.wosnumberWOS:000310490500006
dc.language.isoen_USen_US
dc.subjectservice qualityen_US
dc.subjectcustomer satisfactionen_US
dc.subjectcustomer loyaltyen_US
dc.subjectbanking industryen_US
dc.subjecte-bankingen_US
dc.titleSERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER TRUST, AND LOYALTY IN AN E-BANKING CONTEXTen_US
dc.typeArticleen_US

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