The in-flight shopper
| dc.citation.epage | 211 | en_US |
| dc.citation.issue | 4 | en_US |
| dc.citation.spage | 207 | en_US |
| dc.citation.volume | 12 | en_US |
| dc.citation.woscount | 4 | |
| dc.contributor.author | Huang, WH | en_US |
| dc.contributor.author | Kuai, L | en_US |
| dc.contributor.department | 交大名義發表 | zh_TW |
| dc.contributor.department | National Chiao Tung University | en_US |
| dc.date.accessioned | 2014-12-08T15:20:13Z | |
| dc.date.available | 2014-12-08T15:20:13Z | |
| dc.date.issued | 2006-07-01 | en_US |
| dc.description.abstract | This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from nonshoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising. (c) 2006 Elsevier Ltd. All rights reserved. | en_US |
| dc.identifier.doi | 10.1016/j.jairtraman.2006.01.008 | en_US |
| dc.identifier.issn | 0969-6997 | en_US |
| dc.identifier.journal | JOURNAL OF AIR TRANSPORT MANAGEMENT | en_US |
| dc.identifier.uri | http://dx.doi.org/10.1016/j.jairtraman.2006.01.008 | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/14359 | |
| dc.identifier.wosnumber | WOS:000238304200008 | |
| dc.language.iso | en_US | en_US |
| dc.subject | in-flight retailing | en_US |
| dc.subject | brand consciousness | en_US |
| dc.subject | price consciousness | en_US |
| dc.subject | advertising | en_US |
| dc.title | The in-flight shopper | en_US |
| dc.type | Article | en_US |