| 標題: | 效用主義精解 : 統合效用主義理論之深層發展 Unigied utilitarian theory |
| 作者: | 盛慶琜 |
| 公開日期: | 2003 |
| 出版社: | 臺灣商務 |
| URI: | http://webpac.lib.nctu.edu.tw/F/?func=item-global&doc_library=TOP01&doc_number=001044398 http://hdl.handle.net/11536/107268 |
| ISBN: | 9570518006 |
| 顯示於類別： | 教師專書 |
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- 我違反了三種主流思想 / 文：盛慶琜
- A Utilitarian General Theory of Value, Revised Edition / 盛慶?
- 商品屬性對消費者消費形式之影響－搭售形式的調節效果 / 賴雅筠;Lai, Ginny;任維廉;Jen, William
- 聯合-獨立評估與產品屬性消費者決策合理化之影響 / 徐敏倫;Hsu, Min-Lun;任維廉;Jen, William
- Hedonic and utilitarian shopping values in airport shopping behavior / Chung, Yi-Shih
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