標題: A data mining approach to product assortment and shelf space allocation
作者: Mu-Chen Chen
Chia-Ping Lin
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: shelf space management;data mining;multi-level association rules;zero-one integer programming
公開日期: 1-五月-2007
摘要: In retailing, a variety of products compete to be displayed in the limited shelf space since it has a significant effect on demands. To affect customers' purchasing decisions, retailers properly make decisions about which products to display (product assortment) and how much shelf space to allocate the stocked products (shelf space allocation). In the previous studies, researchers usually employed the space elasticity to optimize product assortment and space allocation models. The space elasticity is usually used to construct the relationship between shelf space and product demand. However, the large number of parameters requiring to estimate and the he non-linear nature of space elasticity can reduce the efficacy of the space elasticity based models. This paper utilizes a popular data mining approach, association rule mining, instead of space elasticity to resolve the product assortment and allocation problems in retailing. In this paper, the multi-level association rule mining is applied to explore the relationships between products as well as between product categories. Because association rules are obtained by directly analyzing the transaction database, they can generate more reliable information to shelf space management. (C) 2006 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.eswa.2006.02.001
http://hdl.handle.net/11536/10863
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2006.02.001
期刊: EXPERT SYSTEMS WITH APPLICATIONS
Volume: 32
Issue: 4
起始頁: 976
結束頁: 986
顯示於類別:期刊論文


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