標題: | A data mining approach to product assortment and shelf space allocation |
作者: | Mu-Chen Chen Chia-Ping Lin 運輸與物流管理系 註:原交通所+運管所 Department of Transportation and Logistics Management |
關鍵字: | shelf space management;data mining;multi-level association rules;zero-one integer programming |
公開日期: | 1-五月-2007 |
摘要: | In retailing, a variety of products compete to be displayed in the limited shelf space since it has a significant effect on demands. To affect customers' purchasing decisions, retailers properly make decisions about which products to display (product assortment) and how much shelf space to allocate the stocked products (shelf space allocation). In the previous studies, researchers usually employed the space elasticity to optimize product assortment and space allocation models. The space elasticity is usually used to construct the relationship between shelf space and product demand. However, the large number of parameters requiring to estimate and the he non-linear nature of space elasticity can reduce the efficacy of the space elasticity based models. This paper utilizes a popular data mining approach, association rule mining, instead of space elasticity to resolve the product assortment and allocation problems in retailing. In this paper, the multi-level association rule mining is applied to explore the relationships between products as well as between product categories. Because association rules are obtained by directly analyzing the transaction database, they can generate more reliable information to shelf space management. (C) 2006 Elsevier Ltd. All rights reserved. |
URI: | http://dx.doi.org/10.1016/j.eswa.2006.02.001 http://hdl.handle.net/11536/10863 |
ISSN: | 0957-4174 |
DOI: | 10.1016/j.eswa.2006.02.001 |
期刊: | EXPERT SYSTEMS WITH APPLICATIONS |
Volume: | 32 |
Issue: | 4 |
起始頁: | 976 |
結束頁: | 986 |
顯示於類別: | 期刊論文 |