| 標題: | 以計劃行為理論探討綠色消費對消費者購買有機食品之購買意願-以臺北市消費者為例 Using Theory-of-Planned-Behavior (TPB) Model to Investigate Consumer’s Purchase Intention toward Organic Foods-The Case of Taipei City Residents |
| 作者: | 陳冠蓁 Chen, Kuan-Chen 陳光華 Chen, Guang-Hwa 經營管理研究所 |
| 關鍵字: | 計劃行為理論;綠色消費;有機食品;Theory of Planned Behavior;Green Consumption;Organic Food |
| 公開日期: | 2015 |
| URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT070253714 http://hdl.handle.net/11536/126216 |
| 顯示於類別： | 畢業論文 |
- Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics / Hsu, Chia-Lin;Chen, Mu-Chen
- 心智會計應用於消費者綠色消費行為之決策模式 / 李翼帆;Lee, I-Fan;許鉅秉;Sheu, Jiuh-Biing
- 綠色行銷下消費者之綠色消費行為分析 / 相元翰;Hsiang Yuan-Han;許鉅秉;Sheu Jiuh-Biing
- 以計劃行為理論剖析運動產業之消費者社會責任與購買意圖 / 陳信憲;陳美華;戴沁琳;Bryan H. Chen;Mei-Hua Chen
- The impacts of the food traceability system and consumer involvement on consumers' purchase intentions toward fast foods / Chen, Mei-Fang;Huang, Chien-Hsien
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