育成中心供需層面選擇要素評估與比較－以交通大學育成中心為例

Abstract

在國際間掀起一波波創業浪潮下，全球政府及民間無不指望透過鼓勵、營造以及投身創業來創造出國家更好的經濟成長表現，以及個人和公司更好的收益成長，台灣育成中心發展至今已進入了供過於求的飽和狀態，育成中心如何於競爭的環境下脫穎而出成為了重要課題。 本研究著眼於透過了解及比較育成中心供給面-管理團隊與育成中心需求面-進駐廠商兩者，其對於在選擇育成中心上認知是否呈現差異，以及呈現差異時之未來改善方向，採用之研究方法包含質化之專家腦力激盪及德菲法，以及量化之多準則決策模型中之DANP法，於台灣領先之交大育成中心做為範疇進行。 於質化部分中，於完成專家德菲法後產生共19準則，經本研究以文獻探討為基礎收斂至4構面共計9準則，其中包含與過去文獻鮮少被論及之品牌認知準則，經供需兩群體之量化DANP問卷結果後顯示，對育成中心管理團隊而言前三重要準則為品牌認知、傑出團隊及經理人、信任及尊重；對新創事業進駐廠商而言前三重要準則為品牌認知、業師及經營顧問、信任及尊重。 於交叉比較供需兩層面之準則權重、因果關係及現況表現後，顯示對於與過去文獻較為不同之準則：品牌認知，於本次研究中顯現高度重要性及因果關係，除此之外，由VIKOR之改善標的之結果，本研究建議未來育成中心可朝向結合所屬機構條件進行合作行銷，以加強其受眾對於該育成中心所屬機構條件了解及育成中心之品牌認知。

This research are focusing on exploring the differences between the key selection factors between demand side – the startup incubatees and supply side - the management team of incubators to seek for future improvement guidence. And this research choose NCTU Incubation Center considering its maturiry and representation. The research thod includes Brain-Storming method, and Delphi method to generate qualitative criterion from related experts which results in 19 criterions and condensed into 4 scopes that made up by 9 criterions based on literature review. After analyzing the questionaires of DEMATEL-based ANP from demand and supply side, the most important 3 criterions for demand side are: “Brand percception”, which is the rarely discussed criterion in previous literature, “Mentors and business consultants”, and “Trust and mutual respect”. As for supply side, the most important 3 criterions are “Brand percception”, ” Prominent management team and managers”, and ” Trust and mutual respect”. After cross-analyzing the weight of importance of cirterions, the cause and effect between each other, and using VIKOR positioning to locate the criterion for future improvement, we suggest the incubators to reinforce the co-branding with its parent organizations’ superior aspects to enhace both the awareness of its parent organizations’ superior aspects and the brand percepection of itself.