建構產品履歷實現製造服務化-以Y汽車製造公司為例

Abstract

隨著台灣企業的轉型，製造業不再以委外代工做為唯一的獲利來源，而改以發展自主品牌、整合企業資源，由產品製造轉而創造服務價值，以提升品牌形象與核心競爭力作為企業經營模式之目標。 由於汽車製造產業投資成本高昂，車輛設計開發技術複雜並受嚴謹的安全規範，產品品質優劣亦關係著公司營收與使用者生命安全，加上消費者對於服務與資訊掌握的要求，促使了產品可追溯性應用的廣泛發展。因此，以產銷履歷的概念，延伸至產品全價值鏈之整合，將成為企業轉型與突破的必備工具。 本研究以汽車製造產業之個案公司為例，以「全產品生命週期」的應用概念，分析由零組件、製程、成車，到售服等各階段的規格，規劃可供追溯的資訊收集方法，結合跨公司業務流程、支援上下游供應鏈，運用IT技術，思考其在全價值鏈終端可提供的服務。從產品導向轉變為服務導向（From Product-focused to Service-focused)，來實證產品履歷的智能查詢平台。將商業智慧應用於整合資訊的分析，用以了解產品訊息與分析顧客需求，進行全面的品質監控與支持多面向的決策資源，同時提升產品價值與顧客滿意度，達成製造服務化之競爭優勢，發展企業全價值鏈策略為本論文達成之研究成果。

Along with the transformation of Taiwanese enterprises, OEM (Original Equipment Manufacturer) is no longer the only way to obtain profit for manufacturing. Therefore, developing own brands, integrating business resources, and transforming from manufacturing products to create service values, and increase the impressions of brands and core competitions are the objectives for enterprises.

The investment costs in car manufacturing are high and techniques of designing products are complicated. In addition, the qualities of products may cause enormous influences on companies’ revenue and humans’ life. Therefore, the requirement of knowing well about services and product information from customers is increasing. It encourages the development and use of the traceability widely. The concept of integrating the product traceability with the whole value chain of product will become the key factor for the enterprise transformation.

The main target of this thesis aims to take a car manufacturing company as an example and use product lifecycle as a concept. Following the principles mentioned above, we analyze the specifications of processes from components, producing process, fabrication, outputs and after-sales services, and design the traceable data collection methods. Furthermore, the thesis also focuses on integrating company’s business processes, supports with supply chains and retailers, and takes advantage of technology to find out what service does IT can provide on the value chain. From Product-focused to Service-focused, an intellectual searching platform of traceability will be proved. Using business intelligence to analyze integrated data, comprehend the products information, analyze custom’s demands, monitor whole qualities, and support multiple resources decision-making . The finding of this research can help a company improve products value and customers’ satisfaction, achieve the competition of servitization, and develop the policy of business value chains.