智慧型手機應用軟體類別圖標之色彩相關性研究

Abstract

近年來隨著智慧型手機與平板電腦等行動數位載具崛起與普及，人們對行動智慧型載具的依賴程度逐年提升。在此情況下，行動數位載具不再僅具有娛樂功能，更作為生活輔助工具，常伴我們身邊。身為行動數位載具靈魂的App行動應用程式設計，近年更成為熱門的設計議題之一。 使用者透過App icon來與App互動，App icon主要元素為圖形與色彩，本研究以色彩為主要方向，欲找出各類別之App是否具有其代表性的色彩，進而提出設計建議。本研究為探討此問題，先透過App類別與純圖形、純色彩的適配性實驗，了解圖形、色彩之於類別的適配度高低，最後以兩者搭配之樣本，進行類別適合度評價，釐清圖形與色彩對App類別影響程度關係。 三階段實驗中，皆由各30位受試者分別針對純圖形、純色彩、二者組合之icon問卷進行類別適配度評價。研究結果顯示：(1) 語意較具體之App類別所使用的icon圖形亦較具體；(2)App icon色彩應用上，雖現況使用橘、紅色系色彩之情況有成長趨勢，但整體仍以藍、綠色系之色彩，更易被評價為適合多數App類別；(3)攝影類別之配色具有定型化之趨勢；(4) 當icon圖形十分具象時，色彩對icon類別意象較難造成顯著影響；反之當icon圖形抽象且難以聯想時，色彩之於icon的整體意象，則有極大之影響；(5)同類別中知名App其型態與色彩應用手法，對整體類別具一定影響力。

For the past few years smartphones and tablets these mobile operating system are wildly used and shown off. More and more people rely on mobile operating system year after year. Under the situation, mobile operating system is not just for entertainment anymore but for daily assistant tools. The mobile application system can be the soul of the mobile operating system and recently is a big hit for designers to work on. Through App icon, users can interact with App and moreover the App icon elements consist with pattern and color. My research is mainly focus on color; I would like to find out if different App comes with its own color so I decide to propose this design idea. To discuss the question, first I should do an experiment through App based on pure pattern and pure color. And then I can realize the coordination between pattern and color is high or low. Final I use the sample which is combined two item (pattern and color) to do the suitable evaluation in order to reason out the influential to App classification with pattern and color. In the three experimental stages, I invited 30 Subjects to focus on pure pattern, pure color and the two combined icon questionnaire survey to do the evaluation. The result shows: (1) The statement is more concrete and the App icon pattern they used is more concrete as well. (2) Manipulating on App icon color, though now the trend of using orange and red colors is raising, however, the design entirely in blue or green colors can be easily judged as the fitter App category. (3) Photography category of colors has the formed tendency. (4) When imagine of icon pattern is very concrete, it’s hard for colors to effect the influence of icon imagine. On the contrary, when imagine of icon pattern is hard to associate with concrete idea, and colors will have a great influential effect. (5) In the same category some well-known App, the form and usage of colors have some extent influence in all.