智慧型手機應用軟體成功因素探討

Abstract

近年來，App經濟蓬勃的發展，很多生活習慣正在轉變，如使用App時間比瀏覽網頁還多、玩App遊戲取代掌上型遊戲機等。在此情況下，各家廠商無不看好此商機，推出各類型App以獲取智慧型手機使用者青睞。但直至今日，每日有數以千計的App於軟體市集中上架，該如何在數十萬筆App脫穎而出，實乃App開發廠商急需思考的問題。 本研究首先將手機App分成遊戲、網路社群與實用工具三大類型，然後透過產業分析，對手機App產業整理出產業現況，並透過產業現況找出產業內代表性App，利用代表性個案App進行個案研究，最後藉此歸納出三大類型手機應用軟體成功因素。 本研究結論如下：第一，遊戲類高度成長，但也競爭最激烈；第二，免費通訊類可結合其他服務創造價值；第三，實用工具類是App產業新藍海；最後，App廠商成為其他廠商購併與積極合作的對象。本研究期望透過分析手機App產業，能帶給後續研究此議題研究者進行後續研究的基礎，也能給政府對於制定發展App產業的建議。

In recent years, The App Economics has been growing vigorously. Many habits and customs are changing, like the time using Apps is more than browsing Webs, or App games replacing Game Boy Color. In this situation, many companies look forward to the business opportunities. They introduce all kinds of Apps to attract customers to use. Today, there are thousands of Apps showing in app stores in one day. This is a big problem to consider that how to stands out in a crowd in considerable Apps. The study first classifies Apps into games, Internet communities, and utilities. And then through industrial analysis, generalize the App Industry situation. The next step is finding the representative Apps and using these Apps to do case study. In the end, find out the success factors for smartphone application software. The study hopes to bring up the basic for further research of following researchers by analyzing App Industries, and gives some advices to government to develop App Industries.