巴西市場之進入策略分析:以三星電子和LG為例

Abstract

This study utilize previous empirical studies to define success factors to market entry, which can be summarized in Entry Mode, Ownership Advantage and Internalization Advantage. Thereupon, analyze the importance of these factors in the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. in Brazilian market. Subsequently, it was possible to conclude that the results found in those empirical studies are confirmed in most of the cases by the performance of those two selected companies, i.e. these factors have positive relation with the companies’ success. However, some of the success factors have contradictories results for different studies and the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. and this study also addresses these discordances.

This study utilize previous empirical studies to define success factors to market entry, which can be summarized in Entry Mode, Ownership Advantage and Internalization Advantage. Thereupon, analyze the importance of these factors in the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. in Brazilian market. Subsequently, it was possible to conclude that the results found in those empirical studies are confirmed in most of the cases by the performance of those two selected companies, i.e. these factors have positive relation with the companies’ success. However, some of the success factors have contradictories results for different studies and the performance of Samsung Electronics Co. Ltd. and LG Electronics Inc. and this study also addresses these discordances.