標題: | Broadband Internet adoption and utilization in the inner city: A comparison of competing theories |
作者: | Tsai, Hsin-yi Sandy LaRose, Robert 傳播與科技學系 Department of Communication and Technology |
關鍵字: | Broadband Internet;Technology adoption;Utilization;Social cognitive theory |
公開日期: | 1-十月-2015 |
摘要: | Factors influencing the adoption and utilization of technology have been extensively studied within a variety of theoretical paradigms but questions about their parsimony and their integrations with and contributions to overarching models of human behavior have been questioned. The present research employed a mail survey of inner city residents of a Midwestern state to analyze the sufficiency of the social cognitive theory (SCT) model of broadband adoption by testing it against variables drawn from the Model of Adoption of Technology in Households, Diffusion of Innovations, and the Unified Theory of the Acceptance and Utilization of Technology-2. The variables tested explained little additional variance in broadband intentions after accounting for SCT and demographic variables, arguing for the superior parsimony of the SCT model. Price sensitivity, often overlooked in adoption research, was a significant predictor of broadband intentions and its effect was interpreted through the SCT framework. (C) 2015 Elsevier Ltd. All rights reserved. |
URI: | http://dx.doi.org/10.1016/j.chb.2015.04.022 http://hdl.handle.net/11536/128200 |
ISSN: | 0747-5632 |
DOI: | 10.1016/j.chb.2015.04.022 |
期刊: | COMPUTERS IN HUMAN BEHAVIOR |
Volume: | 51 |
起始頁: | 344 |
結束頁: | 355 |
顯示於類別: | 期刊論文 |