標題: Exploring the Factors Influencing the Adoption of Interactive Cable Television Services in Taiwan
作者: Li, Shu-Chu Sarrina
傳播研究所
Institute of Communication Studies
公開日期: 1-Sep-2004
摘要: The main purpose of this study is to examine the factors that influence the adoption of interactive cable television services in Taiwan. The literature review identifies 5 factors-innovation attributes, technology ownership, innovativeness, demographics, and mass media use-as having significant effects on the adoption of interactive cable television services. A telephone survey with 1,012 valid interviews was used to collect data for this study. The data analysis shows that age, personal income, relative advantage, relative disadvantage, ownership of interpersonal technologies, innovativeness, and newspaper reading were significantly related to the adoption of interactive cable television services.
URI: http://dx.doi.org/10.1207/s15506878jobem4803_7
http://hdl.handle.net/11536/128357
ISSN: 0883-8151
DOI: 10.1207/s15506878jobem4803_7
期刊: JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume: 48
起始頁: 466
結束頁: 483
Appears in Collections:Articles