關係資本、市場導向及組織學習對新産品開發績效之影響

Abstract

新産品開發一直是企業經營之重要的策略性課題，尤其是在知識經濟時代，此一問題在本質與內涵上已迥異於傳統之競爭邏輯。本研究從知識管理典範之觀點，強調新産品開發其實就是組織有關新産品之知識的創造，並且外部資訊的搜尋與應用厥爲關鍵因素之一。因此，本研究強調組織間關係資本的建構與市場導向之組織文化的孕育，經由組織學習能力的轉化而促進新産品開發之績效。在實證研究方面，本研究以高科技資訊設備業155家廠商爲對象，實證結果發現市場導向、關係 資本、以及組織學習能力等，確實都是新産品開發成功之重要影響因素，尤其是市場導向對新産品開發績效更有直接之影響效果。本文最後並針對重要的實證研究發現，對實務界提出具建設性之建議，並指出本研究之理論意涵與後績研究之課題。

New product development (NPD) as knowledge management is a strategic issue, especially in the knowledge -based economy. This research focuses on the knowledge creation for NPD, such as how to acquire, disseminate and exploit both market and product information should be the most important issues. Theoretical framework drawn from theories of relational capitals market orientation and organizational learning. In the empirical study, researcher focuses on Taiwanese high-tech industry, especially information equipment firms. And the results showed that, relational capital market orientation might facilitate organizational learning capacity, and through the way to increase NPD performance. Finally, researcher drawned upon some academic and practical conclusions and a few future research topics.